Jessie Paul on Services Marketing For a FlatWorld

Wednesday, January 04, 2006

The 5 rules of propaganda

i came across these rules today and they are a must-read for anyone in PR or marketing. They are apparently from Norman Davies in his book "Europe: A History":

#1 The rule of simplification: reducing all data to a simple confrontation between 'Good and Bad', 'Friend and Foe'.
#2 The rule of disfiguration: discrediting the opposition by crude smears and parodies.
#3The rule of transfusion: manipulating the consensus values of the target audience for one's own ends.
#4 The rule of unanimity: presenting one's viewpoint as if it were the unanimous opinion of all right-thinking people: draining the doubting individual into agreement by the appeal of star-performers, by social pressure, and by 'psychological contagion'.
#5 The rule of orchestration: endlessly repeating the same messages in different variations and combinations.

Rule #2 is rarely resorted to by any sophisticated marketer. Rule #5 is a given. Rules #1 and #4 seem to be the key to success of many dial-a-quotes and celebs!

Source of the original post on these rules


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