Jessie Paul on Services Marketing For a FlatWorld

Tuesday, August 15, 2006

Indra Nooyi and Indian Management

indra nooyi made it to the top of PepsiCo, and became the 11th woman to run a Fortune 500 company. this is great, especially as she is someone who has always been proud of her indian origin and the fact that she is a woman. She is also now the most famous graduate of the Indian Institute of Management Calcutta. I'm from there too and it is sooo nice to hear of a woman alum who didn't give it all up to raise a family.

What is surprising though is that despite its very forward-looking culture the US has so few women CEOs. the glass ceiling exists in India too, but it does come as a surprise that it is so pervasive in the US. At the Forbes Exec Women's Forum earlier this year, this was discussed along with themes like women's empowerment etc. Gloria Steinem was a guest. I was the only woman from India, and it was my first ever women's conference. I felt a bit out of place - the IT industry in India seems to have sheltered me from many of the issues that were being discussed. but hey, we don't yet have a woman ceo in this industry, and it does seem to be dominated by middle-aged men :) I guess Indra Nooyi's hard as nails women-have-to-be-twice-as-good-as-men attitude will get us there.

Tuesday, August 08, 2006

Meeting Philip Kotler - the 4PMan

Philip Kotler wrote the book that produced one of the few acronyms that an MBA remembers after graduation - the 4Ps. 11 years after graduation i even remember what the Ps stand for! It was thus a great honour to shake the hand that wrote the 4Ps. Sadly, he now seems to have added to his repertoire with a new acronym - CCDV - create, communicate and deliver value. It just doesn't have the punch of the 4Ps :)

me, i think the 4Ps are a powerful proposition and can be adapted too services marketing too, very easily. it is all the interpretation. Just pretend the "Product" is the service. Price is just the same. Positioning - services positioning is a little more complex but the principles are the same. And place - well, sales and delivery models matter in services too.