Jessie Paul on Services Marketing For a FlatWorld

Saturday, April 19, 2008

Perform or I'll shoot you

I'm all for predictability of service. Say what you'll do, do it, then tell me it's done is the mantra for success. After some unhappy episodes with local dial-a-cab services I really do believe that there is no hope for those who cannot manage to achieve this. I am in exalted, if rather extreme, company. Jack Welch the legendary CEO of GE has threatened to "get a gun out and shoot" his successor Jeff Immelt if GE did not meet the promised earnings numbers. Now there's an incentive for performance excellence!

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