Digitization and advances in communications have removed many of the barriers to communication. This is causing changes in industries, like PR, which were built upon their skill at access.
Table 1: Transformation of PR tools in the new media

Posts from Jessie Paul, CEO, Paul Writer Strategic Services. www.paulwriter.com
Digitization and advances in communications have removed many of the barriers to communication. This is causing changes in industries, like PR, which were built upon their skill at access.
Table 1: Transformation of PR tools in the new media
4 comments:
i think that with conversations bound to happen anywhere, PR needs to be able to keep track, grade them in terms of relevance/importance, and then be able to 'handle' it correctly.. lots of interesting disussions here - http://www.chrisbrogan.com/tag/pr/
Manuscrypt - PR can do a lot in facilitation, I agree. i liked the chrisbrogan site.
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