Comments on Jessie Paul on No Money Marketing: Superstar CEOs - a statistical perspective

Prasanna, You are right, these are great jobs :) ...

2009-01-22T15:30:00.000+05:30

Prasanna, You are right, these are great jobs :) It should be based on past performance and the person should really be a guru. And his performance will impact the company, just that he/she won't be doing operational stuff.

"2. Create a special cadre of non-operational 'eva...

2009-01-22T15:22:00.000+05:30

"2. Create a special cadre of non-operational 'evangelists' who can be given star status without impacting the performance of the company"

IMO, a star status which is not tied to the direct contribution to the performance of the company will not hold, even with a deliberate and excellent marketing effort. If it does, that would be a coveted job profile! :-)

But all said and done about super star CEOs, the q...

2009-01-11T23:40:00.000+05:30

But all said and done about super star CEOs, the question still remains that why would a founder CEO do such a thing when he clearly knows that the chances of keeping it buried forever are low?? What do you pple think?

hmm, CEOs (over a period of time) also become bran...

2009-01-11T12:21:00.000+05:30

hmm, CEOs (over a period of time) also become brands in themselves.. works well for them personally as well as for the organisation... but like many brands are discovering in the social web scenario, the basic product has to be good, and transparency is essential for retaining and increasing the brand's equity...