Comments on Jessie Paul on No Money Marketing: Separating the Stuff from the Fluff (via BusinessW...

I read this article, this article very informative...

2012-01-30T14:50:19.405+05:30

I read this article, this article very informative and interesting..I refer your blog to many of my friends as well.
Thanks for sharing knowledge..
Employee Satisfaction Survey Questions

Hi Jessie You are absolutely right that busine...

2010-09-07T17:49:01.974+05:30

Hi Jessie

You are absolutely right that business houses are still not upto the speed to understand the impact of social media for their PR and marketing.

I run www.socialmediatech.net and advice American corporates on their social media campaign-if you have time, we can discuss some business - my email : biplabpal2000@gmail.com

I am starting to understand better how making mone...

2010-08-26T09:57:15.012+05:30

I am starting to understand better how making money using blog works.

but it's really nice article.thanks for sharing.

asia

DOCTORS NEED I(NTERNET) PILL Hey Jessie, H...

2010-08-21T05:51:16.213+05:30

DOCTORS NEED I(NTERNET) PILL
Hey Jessie,

Have you been to your doctor recently?

Web presence of Indian doctors for keeping up with advances in medical health & reaching beneficiaries of their expertise is like tiny unseen speck in global world, which is rapidly being accessible.

Not good for you. Not good for doctors. Time to dawn.

Dr. Ashok Koparday

Wonderful article. One of the points frequently mi...

2010-05-27T16:01:38.552+05:30

Wonderful article. One of the points frequently missed in the analysis of social media as a marketing platform is the difficulty in recruiting loyal fans/followers. Whether we marketers like it or not, it involves very creative spamming. This spamming is not the same as mass emails and SMSes. These are hand crafted, customized for almost every user and most importantly personal, even if targeted at strangers.

One of the things we need to understand is the fact that social media is very different from newspapers, TV channels, radio stations and even internet portals. People do not use social media to consume content generated by media houses/corporates. They use it to communicate/connect, make their own statements, react to those made by their peers and indulge in self promotion. It's very self centered. Being part of market research, engaging with brands, helping brands do business with them et al. are typically not high on the user's agenda when she visits social media sites. But yeah, if she is upset with a brand, she is likely to make very good use of social media to vent the frustration out.

Does it mean that social media is useless to businesses? Heck no. It means brands need to benefit from and learn to let the user do whatever she usually does on social media and strive to be associated with this process. Or empower the user do more stuff (and stuff that she cares about) than she otherwise would. Slideshare, Reading List and Tripit on linkedin are very fine examples of this.

Hi Jessie. Very interesting article. i found the e...

2010-05-26T18:01:40.553+05:30

Hi Jessie. Very interesting article. i found the example of Ching's Secret facebook activity very pertinent. Awesome how cos r leveraging social media. US ofcourse has gr8 examples in dell, starbucks and dunkin donuts. Nice to have a chings Case study in india

Great article and very catchy title.

2010-05-25T02:55:57.585+05:30

Great article and very catchy title.