tag:blogger.com,1999:blog-20509300.post3474519276856102101..comments2007-12-11T23:59:00.251+05:30Jessie Paulhttp://www.blogger.com/profile/18276990471182483808noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-20509300.post-911233423472638112007-12-11T23:59:00.000+05:302007-12-11T23:59:00.000+05:30Very good writings!Mr.1noreply@blogger.comtag:blogger.com,1999:blog-20509300.post-8824123977584629082007-12-04T14:26:00.000+05:302007-12-04T14:26:00.000+05:30In my opinion the X factor is the individual - the average consumer like you and me. Today the average consumer is so much empowered, informed and interconnected that marketers can no longer get by with a one-size-fits-all communications strategy. They are having to make marketing relevant not only to the individual but to his or her circle of influence - and this mass customization is a big x-factor. Take a toothpaste for example - you now have gels, blue ones, red ones, pastes with calcuim, vegetarian toothpastes, pastes with salt, ayurvedic pastes - each finely customized to individual preferences and their influence groups.MarketingGurunoreply@blogger.comtag:blogger.com,1999:blog-20509300.post-30626260130121777652007-11-15T16:47:00.000+05:302007-11-15T16:47:00.000+05:30when a brand connects with some inner values in itz target audience then thatz the X-factor. That inner value could be "beauty","freedom","design", "perfection" , "symmetry" etc or can be translated to a more explicit level like "quality", "cool", "hot", "hip","classic" etc<BR/><BR/>iPhone, iPod, BMW, Apple,Google, Starbuck etc are some examplesAtulhttp://www.blogger.com/profile/14068881892183139574noreply@blogger.com