Comments on Jessie Paul on No Money Marketing: Is Twitter One Giant Virtual Tupperware Party?

Doug - you're right, current large-company respons...

2009-07-28T00:15:09.973+05:30

Doug - you're right, current large-company responses are either too impersonal or depend upon the person in charge.

IN MY OPINION… The way companies use social media...

2009-07-28T00:09:52.112+05:30

IN MY OPINION…

The way companies use social media today, there is really nothing “social” about it. Most corporate tweets are just thinly veiled marketing efforts. To be successful in the social realm (even though it is a business context), a company needs to develop its “personality”.

Simply put: think about “personal” traits / characteristics that you would like your corporate image to portray, and incorporate those into your social media.

Or, to use a VERY simple analogy: think of a celebrity that would be a great spokesperson based on their public image. Then, think about how they would tweet / use social media to promote your company. Your tweets then become your company’s e-spokesperson… which can be educational, retrospective, introspective, thought-leading, etc. But, at times, they could also be funny or irreverent, to give your company some “humanity”.

To show thought leadership, an obvious example is to take on the plethora of articles that paint virtualization as a plug-n-play panacea. Post a link to documents produced by internal experts that talk about the challenges and complexities that are never addressed in these articles.

On the humorous side, talk about how fun the company picnic was… but that the potato salad tasted funny. Plus, post some pix. (Or something like that; just so your social media is not a deluge of marketing messages or industry babble.)

Especially in outsourcing, relationships win and maintain business. Social media should be a virtual relationship… which will make interactions more meaningful.

Wonderful Article Jessie :)

2009-07-23T17:04:29.272+05:30

Wonderful Article Jessie :)

hmm, great point - #2. which makes me wonder if th...

2009-07-23T11:50:05.455+05:30

hmm, great point - #2. which makes me wonder if the tools we're talking about are indicators, destined to only give a different perspective and show the implications of fragmenting audiences ... the tipping point, if one exists, will be different for different organisations then, as they re model their communciations and even organisation for a different world?
posted something tangential today, on 'maturity' levels of brands.. :)

ps: widget gone? as part of the new theme?

Hi Jessie. Great take on the subject. Interesting ...

2009-07-22T16:28:49.258+05:30

Hi Jessie. Great take on the subject. Interesting angle. Social Media may be the RSVP for the party. Convergence across sectors and bringing them to door may be where the party is...

The worth of value.

An Eye Opener!

2009-07-22T11:44:23.084+05:30

An Eye Opener!