tag:blogger.com,1999:blog-20509300.post6508023626190006822..comments2008-03-30T01:01:17.202+05:30Jessie Paulhttp://www.blogger.com/profile/18276990471182483808noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-20509300.post-40858965588137219642008-03-30T01:01:00.000+05:302008-03-30T01:01:00.000+05:30Those who can, do. Those who can't, quote.<BR/><BR/>Cheers!Myself Zaavanoreply@blogger.comtag:blogger.com,1999:blog-20509300.post-4025340214533128982008-03-30T00:59:00.000+05:302008-03-30T00:59:00.000+05:30As Peter Drucker said, ""Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."<BR/>Trust this answers your last point, myselfzaava.Jessie Paulwww.jessiepaul.comnoreply@blogger.comtag:blogger.com,1999:blog-20509300.post-47513545535537075692008-03-30T00:53:00.000+05:302008-03-30T00:53:00.000+05:30If the arguement is that PR is the essence of marketing, its a bit like saying that Page 3 is the core of fame. <BR/><BR/>There's only so far that a paid-for experience will take you. <BR/><BR/>An organization or a person's reputation can be built without marketing. Can marketing happen without the organization or person?Myself Zaavanoreply@blogger.comtag:blogger.com,1999:blog-20509300.post-16420872880034449872008-03-27T00:49:00.000+05:302008-03-27T00:49:00.000+05:30Its amazing how misunderstood PR is in so many companies...and hence how it continues to be under-utilised. In fact, I've come across several orgns where the "PR" group is separate from the "Mktg" group...Shivangihttp://www.blogger.com/profile/06563251769212775712noreply@blogger.com