tag:blogger.com,1999:blog-20509300.post7347028194014538098..comments2008-08-07T18:12:08.164+05:30Jessie Paulhttp://www.blogger.com/profile/18276990471182483808noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-20509300.post-28174013989402875662008-08-05T20:40:00.000+05:302008-08-05T20:40:00.000+05:30Logos are but an artefact that speaks to an organisation's identity. Organisations being social systems, are sentient organisms. They reflect a concept of the 'self' in the 'image' others project to them. Just as how "I" think who I am, is related to what others say they think of "me". Expressions and Impressions together make not just for changing sensibilities but the yielding and unyielding parts of core identity. Logo expresses Brand, but not the experience. Experience projects the brand, but not entirely the identity. This is a non-rational, emotive and belief-state articulation, and therefore your title of this web log "Logo is NOT for life" is but symbolic of organic and felt change in identity. I admit, I have not read too many blogs, and am not aware if I'm making my point. So let me accede to my learning from where I got this thread of thought - it is Mary Jo Hatch. Do look her up - even if you find her languaging abstract - she's sure shot the best analyst of such matters that I have come across.Joseph Georgehttp://www.blogger.com/profile/05462914155693114823noreply@blogger.com