tag:blogger.com,1999:blog-20509300.post738676081391910835..comments2008-11-02T19:42:20.663+05:30Jessie Paulhttp://www.blogger.com/profile/18276990471182483808noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-20509300.post-78622156467876177842008-11-02T19:42:00.000+05:302008-11-02T19:42:00.000+05:30Manu - completely agree - luxury is relative. At each price point there is one brand considered luxury. I read the other piece. It is logical that brands do something to you as otherwise you wouldn't spend extra. women feel prettier with an expensive perfume - I write this from Heathrow where such irrational behavior is fuelled by the many duty free outlets!Jessie Paulhttp://www.blogger.com/profile/18276990471182483808noreply@blogger.comtag:blogger.com,1999:blog-20509300.post-6059826507290877592008-11-02T14:13:00.000+05:302008-11-02T14:13:00.000+05:30here's a good tangential read http://www.marktd.com/2008/10/are-brands-subliminal-performance-enhancers.htmlmanuscryptshttp://www.manuscrypts.com/brantsnoreply@blogger.comtag:blogger.com,1999:blog-20509300.post-56888890581837772212008-11-02T14:11:00.000+05:302008-11-02T14:11:00.000+05:30agree, though value and its tangibility can be very subjective too.. in fact (this is subjective, but not luxury) i also prefer one outlet of a brand over another for what'd be classified as intangibles.. but the cynic in me says the lessons of decent customer service has to be learnt first :|manuscryptshttp://www.manuscrypts.com/brantsnoreply@blogger.comtag:blogger.com,1999:blog-20509300.post-49938333554399976652008-11-01T22:47:00.000+05:302008-11-01T22:47:00.000+05:30Mukund - 10 years ago I used to handle a Unilever brand of tea called Super Dust. Not a premium brand in the HLL hierarchy. It was sold in 50 paise (1 cent) sachets in rural areas. While this seemed cheap to us, there were even lower cost unbranded or pirated options available. Yet, some people opted, deliberately, to indulge in this relatively expensive tea. It was their one affordable luxury. <BR/><BR/>The training program was across 2 days. I found it useful - long time since I took an academic look at marketing! I liked Prof Bell's ABCD model.Jessie Paulhttp://www.blogger.com/profile/18276990471182483808noreply@blogger.comtag:blogger.com,1999:blog-20509300.post-75874716001429725462008-11-01T20:03:00.000+05:302008-11-01T20:03:00.000+05:30Leaving a lasting impression is very difficult for a relatively low margin business like Grocery. So they focus on "value" and "convenience". The appeal of a 2 for 1 at the lower end of the food chain translates to "got a deal" I think.<BR/><BR/>How was the overall training program BTW?Mukund Mohanhttp://www.blogger.com/profile/17930564615340090699noreply@blogger.com