Comments on Jessie Paul on No Money Marketing: The Obamarketer: Obama Wins the US Presidency

this is an really informative article i hope i can...

2010-05-11T20:36:20.980+05:30

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Hey JessCheck this out: http://www.nytimes.com/200...

2008-11-10T11:44:00.000+05:30

Hey Jess
Check this out: http://www.nytimes.com/2008/11/10/business/media/10adco.html

on the movement away from aspirational products to "blue collar" products. Re: 3 for 2 and 2 for 1.

Bharath - points 2,3,4 clearly fall into the categ...

2008-11-06T22:45:00.000+05:30

Bharath - points 2,3,4 clearly fall into the category of marketing - so actually you agree with me :) as for 1, this isn't a political commentary, so no comments!

Jess - You have an idea you are trying to push har...

2008-11-05T23:24:00.000+05:30

Jess - You have an idea you are trying to push hard. Dont believe Obama won to a "great extent".

Obama's win was on account of:
1. Opponents that were weaker than him (yes i mean Hillary). McCain was a train wreck.
2. Segmentation - the most important marketing principle. Remember "change"
3. Campaign Management incl grass roots organization - streets ahead of his key opponents
4. Managing the perception of his personality.

adage has a nice article on the same http://adage....

2008-11-05T19:24:00.000+05:30

adage has a nice article on the same http://adage.com/columns/article?article_id=132237